Process: Creating Your Transaction Process

The options for selling your product depend on your current online infrastructure and knowing how you can leverage what already exists.

You can offer this on your current website, build a simple html web page as the sales page or create a blog post that includes information on the report and you copy and paste your html code directly into your blog post. Better yet, you create a “buy now” button and insert it directly into your newsletter.

If you want to make a double hitter, after you create your product contact a few local businesses that have the same target market and would compliment your product. Offer the business the opportunity to promote your product and split the profits with you. This would be considered a “Joint Venture” because you are leveraging their customer base, exposing them to your business, while creating an income opportunity for both businesses.

You will need two web pages: a Sales Page and a Download page. Once you have that first set complete you can then customize for any future product offerings.

Create a “Buy Now” button.

For money to change hands, from the customer to your bank account, you will need a secure method of collecting their personal and payment information.

Depending on how many product offerings you want to create you generally have three options.

1. Shopping cart system, virtual terminal
2. Paypal
3. Affiliate Networks

Paypal.com offers the quickest option to create an instant transaction for your report. You can create a free account that allows customers to pay you via their Paypal balance, direct from their checking account or by credit card without having to worry about merchant fees or gateways. This can truly add a “fast cash” system to your business on auto pilot.

Once you create a Paypal account, you click on the “Merchant” tab and enter the product name, price, select your buy now button and copy the code to paste into the bottom of your sales page, blog post or newsletter.

Shopping Cart Systems can become more complicated to install and set up. You have everything from the simple point and click options for only a few dollars a month, like E-junkie, to the bells and whistles at a hundred dollars a month such as 1ShoppingCart. Most shopping cart systems require you to submit paperwork to obtain a full merchant account and “gateway” account with a company like Authorize.net that will help connect your shopping cart to your merchant account with a secure transaction.

Affiliate Networks are another option for a full “done for you” experience. If you create a product that sells at a good price point you may choose to utilize a one stop shop such as Clickbank.com.

Clickbank requires a one time small set up fee of under $50.00, then takes care of all the transactions, returns, and administration. They take a percentage of your sales instead of a monthly fee. The benefit of an affiliate network such as Clickbank is the exposure your product has to millions of people that are searching their marketplace to buy or help promote products as an affiliate. Clickbank also takes care of the affiliate commissions it’s a set and forget system.

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