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Capture Email Addresses
Building your target email list is important, but segmenting your list into actual  buyers is your golden ticket.  By capturing the email addresses of people that are buying your informational product you can add them to another “segment” of your auto-responder system that knows they trust you and value your expertise enough to open their wallets to you, now you can build on that trust, expand on what they are interested in and prepare yourself to sell to them again with another offer.
If you …

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Process: Creating Your Transaction Process
The options for selling your product depend on your current online infrastructure and knowing how you can leverage what already exists.
You can offer this on your current website, build a simple html web page as the sales page or create a blog post that includes information on the report and you copy and paste your html code directly into your blog post. Better yet, you create a “buy now” button and insert it directly into your newsletter.
If you want to make a double hitter, …

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Creation: Creating Your First Special Report
Open Open Office (install from openoffice.org if you do not have this program). Open office is free and is a word processing system similar to Microsoft Word. You can use Microsoft Word if you choose, however, Open Office if free and has the built in ability to create pdf documents with a click of the mouse.
Write your problem solving report. Depending on the content and you goal of the product, it can be anywhere from one page to 151 pages.
If you …