Image by minifig via Flickr

Capture Email Addresses
Building your target email list is important, but segmenting your list into actual  buyers is your golden ticket.  By capturing the email addresses of people that are buying your informational product you can add them to another “segment” of your auto-responder system that knows they trust you and value your expertise enough to open their wallets to you, now you can build on that trust, expand on what they are interested in and prepare yourself to sell to them again with another offer.
If you …

Image via Wikipedia

Process: Creating Your Transaction Process
The options for selling your product depend on your current online infrastructure and knowing how you can leverage what already exists.
You can offer this on your current website, build a simple html web page as the sales page or create a blog post that includes information on the report and you copy and paste your html code directly into your blog post. Better yet, you create a “buy now” button and insert it directly into your newsletter.
If you want to make a double hitter, …

Image by skyfaller via Flickr

Creation: Creating Your First Special Report
Open Open Office (install from openoffice.org if you do not have this program). Open office is free and is a word processing system similar to Microsoft Word. You can use Microsoft Word if you choose, however, Open Office if free and has the built in ability to create pdf documents with a click of the mouse.
Write your problem solving report. Depending on the content and you goal of the product, it can be anywhere from one page to 151 pages.
If you …

Image by curiouslee via Flickr

Choosing a Topic for Creating an Info Product
1. Finding a Topic

Deciding on your topic may be the most daunting challenge because it’s a clean slate that might overwhelm you until you go through it once or twice. Then it will be old hat and you will realize just how many ways you can leverage this skill.
Offering Solutions
To come up with a topic, think about the biggest problems people have that you provide a solution to or your most frequently asked questions.
Example:
A trademark lawyer, knowing most of his …

Georgia Straight Listing for First Canada Screenwriters Meeting
The Georgia Straight has long helped broadcast local Vancouver and BC events of interest for the arts and a wide array of other areas.
That said, the meeting will actually be on the 3rd floor (not the 8th as they asserted for reasons unknown).

Image via Wikipedia

What is a Logline?
A logline is a short description of a script (one line, or two lines at most) that entices the reader (or listener) to want to find out more about it and read the script.
Loglines are vital in capturing the interest of producers, agents, networks, or investors enough for them to either want to read the script or make the movie (since many of them don’t necessarily read the script, truth be told). They often serve as the enticement that will inspire a producer to invite …

Image via Wikipedia

I’m a friend of Adam Fulford.
A Canadian friend of mine named Signe holds a great writers’ event in LA every year where writers get to pitch their scripts/ideas to film executives in Hollywood. Free screenwriting classes are included on the first day. Those signing up, please email me at themandale@gmail.com with “pitch festival” in the email title as I will answer your questions and I may be holding a fun get-together for everyone going. Go to http://www.pitchfest.com for info and sign up. Please tell them Dale sent you.
I …

Image via Wikipedia

Adam Fulford, CanadaScreenwriters.com
Information Product Creation: An Exciting New Avenue For Writers to Make $$$
Information product creation is fast, easy, inexpensive and doesn’t require special technical knowledge.
A Way for Screenwriters to Make Extra Money (Maybe A Lot)
Are you are one of the few that are skeptical or unaware that people would actually buy information? What you are about to create is really no different then what is being sold in any Barnes and Noble, only this is better!
You are providing quality, expert information but in the comfort of your …

Image by istargazer via Flickr

first Canada Screenwriters meeting at PAL — the Performing Arts Lodge — in Vancouver was a resounding success.
Vincent Nguyen gave a very powerful presentation of how to harness your creative reserves to maximum effect. He illustrated how approaches are applied in real world settings, with different examples, and also drawing upon his experience in the gaming industry and many fields. Anyone who has met Vince, in whatever capacity, will in all likelihood be struck by his positive style and engaging demeanor.
Screenwriter, comic book creater and …